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Business Intelligence

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Opportunità della Business Intelligence

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Customer Data Analytics

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La Business Intelligence permette di raccogliere, analizzare ed interpretare i dati, aumentando il know-how della propria struttura e di analizzare il target client della struttura.
Raccogliendo i dati relativi ai Clienti si ottiene una visione approfondita sui comportamenti di prenotazione, delle preferenze del Cliente, delle sue abitudini di viaggio, e delle richieste specifiche effettuate.
La Data Analytics identifica le tendenze e i modelli, consentendo alle aziende di adattare i propri servizi e le proprie offerte per soddisfare al meglio le esigenze deli Clienti.
Maggiore personalizzazione dell’esperienza del Cliente, favorendo la fidelizzazione.

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Pianificazione delle risorse e ottimizzazione dell’occupazione

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La Business Intelligence permette di analizzare le prestazioni passate, i modelli di prenotazione e le tendenze di domanda per pianificare in modo più efficiente le risorse, ed ottimizzare l’occupazione degli alloggi.
Ad esempio si possono determinare i periodi di picco e di bassa occupazione, consentendo di gestire in modo ottimale la disponibilità delle camere, il personale e le attività. Si riducono così gli sprechi e si massimizza l’utilizzo delle risorse.

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Revenue Management e strategia di Pricing

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Con la Business Intelligence si monitorano ed analizzano i dati relativi alle tariffe e alla redditività.
Ciò permette di avere una guida per il decision-making degli investimenti e di adottare un Pricing più strategico e dinamico, basato sulle tendende di mercato, sulla domanda, sulla concorrenza e sulle preferenze dei Clienti. L’analisi dei dati aiuta ad identificare opportunità di aumento dei ricavi attraverso la segmentazione dei prezzi, offerte speciali e pacchetti promozionali mirati.

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Le performance dell’azienda

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Monitorare e analizzare le performance dell’azienda attraverso KPI specifiche attraverso la Business Intelligence, che fornisce reportistiche personalizzate, dashboard e visual dei dati in tempo reale. Ciò consente agli operatori di valutare l’efficacia delle strategie adottate, l’andamento delle prenotazioni, i ricavi e KPI critici.
È dunque possibile prendere decisioni informate, identificare aree di miglioramento e valutare l’impatto delle azioni intraprese, così da incrementare il fatturato ottimizzando il rendimento della struttura.

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La nostra offerta

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Report di analisi del database prenotazioni che ha l’obiettivo di migliorare le prestazioni e le strategie della struttura dal punto di vista delle vendite, investimenti e marketing attraverso elaborati grafici e insights veloci e completi. Il servizio è cumulativo dei dati di fine stagione al fine di prendere decisioni strategiche per la stagione successiva, con erogazione ad Ottobre.

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La nostra offerta

[/et_pb_text][et_pb_divider color=”#FB5120″ divider_weight=”2px” disabled_on=”on|on|off” _builder_version=”4.21.2″ width=”100px” custom_margin=”||0px” locked=”off” global_colors_info=”{}”][/et_pb_divider][et_pb_blurb title=”BI ROLLING” _builder_version=”4.21.2″ _module_preset=”default” header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#F20431″ body_font=”Overpass|300|||||||” body_font_size=”17px” custom_padding=”10px|10px|10px|10px|true|true” border_width_all=”3px” border_color_all=”#F20431″ locked=”off” global_colors_info=”{}”]Report di analisi del database prenotazioni che ha l’obiettivo di migliorare le prestazioni e le strategie della struttura dal punto di vista delle vendite, investimenti e marketing attraverso elaborati grafici e insights veloci e completi. Il servizio viene erogato su base bisettimanale, con dati progressivi durante la stagione con lo scopo di avere immediatezza di reazione e controllo costante dell’andamento.[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ z_index=”1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNyJ9fQ==@” button_text=”Fissa un appuntamento” button_alignment=”center” button_alignment_phone=”center” button_alignment_last_edited=”off|desktop” _builder_version=”4.21.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#F20431″ button_border_width=”0px” button_border_color=”#F20431″ button_border_radius=”100px” button_font=”Overpass|800||on|||||” button_use_icon=”off” custom_padding=”12px|24px|12px|24px|true|true” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” box_shadow_color__hover=”#2585b2″ box_shadow_blur__hover_enabled=”on” box_shadow_blur__hover=”20px” box_shadow_vertical__hover_enabled=”on” box_shadow_vertical__hover=”10px”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” admin_label=”Footer” _builder_version=”4.21.2″ background_color=”#F20431″ background_image=”https://insightup.it/wp-content/uploads/2022/12/cyber-security-17.png” z_index=”10″ overflow-x=”visible” overflow-y=”visible” custom_padding=”10vw||10vw||true|false” top_divider_style=”slant” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” module_id=”prefooter” _builder_version=”4.21.2″ background_color=”#ffffff” custom_margin=”|auto||auto|false|false” custom_padding=”0px||0px||true|false” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-8px” box_shadow_color=”rgba(10,45,97,0.48)” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”60px|40px|60px|40px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ header_2_font=”Overpass|900|||||||” header_2_font_size=”56px” header_2_line_height=”1.1em” header_2_font_size_tablet=”38px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]

Contattaci

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Scopri InsightUp

[/et_pb_text][et_pb_text _builder_version=”4.19.4″ text_font=”Overpass|300|||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1.8em” text_orientation=”center” background_layout=”dark” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Le nostre soluzioni offrono non solo un mezzo per migliorare la competitività, ma anche l’opportunità unica per conoscere meglio i propri clienti e anticipare le esigenze future.[/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNyJ9fQ==@” button_text=”Fissa un appuntamento” button_alignment=”center” _builder_version=”4.21.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#F20431″ button_border_width=”2px” button_border_color=”#ED0000″ button_border_radius=”100px” button_font=”Overpass|800||on|||||” button_use_icon=”off” custom_padding=”12px|24px|12px|24px|true|true” box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” box_shadow_color__hover=”#2585b2″ box_shadow_blur__hover_enabled=”on” box_shadow_blur__hover=”40px” box_shadow_vertical__hover_enabled=”on” box_shadow_vertical__hover=”10px”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]