COMPETITIVE DESTINATION
Turn data into success for your tourism destination
Competitive Destination is the data analysis service dedicated to tourism destinations wishing to gain an in-depth understanding of their market and make evidence-based strategic decisions.
What do we analyze for your destination?
● Sentiment analysis: We monitor online reviews of accommodations and major attractions from a qualitative and quantitative perspective to understand visitors’ perceptions of the destination. We identify strengths and weaknesses and help you improve your destination’s online reputation.
● Price analysis: We analyze the average weekly prices of accommodations and compare them with those of other similar destinations, both within and outside the region. This parameter, analyzed and compared with other indices allows us to understand occupancy, average price and tourist supply.
● Demand analysis: We track trends in tourism demand, identifying peak and off-season periods, demand by type of accommodations, treatments sought and the most attractive customer segments.
● Provenance analysis: We monitor where visitors come from, so you can better understand their profile and customize your tourism offer.
Insightup helps you to:
- Increase the number of visitors: Through an in-depth understanding in-depth understanding of the market and your customers, you can develop strategies for targeted marketing that will attract more tourists to your destination.
- Improve visitor satisfaction: By analyzing the sentiment of your visitors, you can identify weaknesses in your offerings and improve them, providing a more satisfying travel experience.
- Increase profits: By optimizing prices and customizing your offerings, the facilities in your destination can maximize revenues and profitability and improve the tourism offering.
- Target investments: Understand what ameliorative investments make in your destination by basing choices on data, not hunches.
Insightup is the ideal solution for:
- DMOs that want to promote their destination effectively and increase the number of visitors.
- DMCs that want to offer their clients advanced data intelligence services.
- Public and private entities that operate in the tourism industry and want to make data-driven decisions.
- Hotelier associations that want to help their members improve their performance and increase profits.