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Sentiment Analysis

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Valutazione della Customer Satisfaction

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Con la Sentiment Analysis si analizzano le opinioni, i feedback e le recensioni dei clienti per valutare la loro soddisfazione complessiva. Si identificano i sentimenti positivi, negativi o neutrali espressi dai Clienti riguardo i servizi, alle strutture e all’esperienza offerta.
È importante per comprendere meglio le aree di forza e di debolezza dell’azienda, per poi migliorare la soddisfazione dei Clienti.

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Gestire la Online Reputation

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Gli strumenti della Sentiment Analysis consentono di monitorare e gestire la reputazione online dell’azienda turistico-ricettiva.
Analizzando i commenti, le recensioni, i Social Meda e altri canali presenti online, si rilevano eventuali segnali negativi o problematici che potrebbero influenzare l’immagine dell’azienda.
Rispondere prontamente ai feedback, risolvere i problemi e mantenere una buona reputazione, è fondamentale per fidelizzare e attrarre Clienti.

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Le esigenze dei Clienti

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Attraverso questo tipo di analisi comprendiamo al meglio le esigenze e le preferenze dei Clienti. Attraverso l’elaborazione delle opinioni si identificano i fattori che influenzano la scelta dei Clienti, come per la scelta di un alloggio.
Le informazioni che si ricavano sono strategiche per identificare le aree di miglioramento e investimento

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Monitorare la Concorrenza

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È possibile monitorare ed analizzare anche la Sentiment delle concorrenza. Si analizzano quindi i commenti e le recensioni dei clienti sui concorrenti diretti, per poi ottenere una visione dettagliata delle forze e delle debolezze dei Competitor. Un’opportunità per distinguersi, migliorare l’esperienza del Cliente e sviluppare strategie competitive efficaci per incrementare il volume di clientela e fatturato.

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La nostra offerta

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Report di analisi del database recensioni della struttura dal 2019 al 2023, con erogazione cadenza annuale. Il report analizza le recensioni sotto diversi fronti: fonte, nazionalità, citazioni positive e negative, aspetti del soggiorno, delta e trend e molto altro.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”18vw||” custom_padding_tablet=”0vw||” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.21.2″ text_font=”||||||||” header_2_font=”Overpass|900|||||||” header_2_text_color=”#F20431″ header_2_font_size=”56px” header_2_line_height=”1.1em” header_3_font=”Overpass|600|||||||” header_3_font_size=”30px” header_3_line_height=”1.2em” background_layout=”dark” hover_enabled=”0″ header_2_font_size_tablet=”38px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” header_3_font_tablet=”” header_3_font_phone=”Overpass|700|||||||” header_3_font_last_edited=”on|phone” header_3_font_size_tablet=”24px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]

La nostra offerta

[/et_pb_text][et_pb_divider color=”#FB5120″ divider_weight=”2px” disabled_on=”on|on|off” _builder_version=”4.21.2″ width=”100px” custom_margin=”||0px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_divider][et_pb_blurb title=”Sentiment Advanced” _builder_version=”4.21.2″ _module_preset=”default” header_font=”|700||on|||||” header_text_align=”center” header_text_color=”#F20431″ body_font=”Overpass|300|||||||” body_font_size=”17px” custom_padding=”10px|10px|10px|10px|true|true” border_width_all=”3px” border_color_all=”#F20431″ locked=”off” global_colors_info=”{}”]Report di analisi del database recensioni della struttura dal 2019 al 2023 arricchito dalla comparazione con strutture competitors dello stesso cluster e provincia di appartenenza, con erogazione mensile per la stagione estiva. Gli insights forniti sono: fonte, nazionalità, citazioni positive e negative, aspetti del soggiorno, e diverse comparazioni di questi aspetti con i relativi competitors[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.21.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNyJ9fQ==@” button_text=”Fissa un appuntamento” button_alignment=”center” _builder_version=”4.21.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#F20431″ button_border_width=”2px” button_border_color=”#F20431″ button_border_radius=”100px” button_font=”Overpass|800||on|||||” button_use_icon=”off” custom_padding=”12px|24px|12px|24px|true|true” hover_enabled=”0″ box_shadow_style=”preset3″ locked=”off” global_colors_info=”{}” box_shadow_color__hover=”#2585b2″ box_shadow_blur__hover_enabled=”on” box_shadow_blur__hover=”40px” box_shadow_vertical__hover_enabled=”on” box_shadow_vertical__hover=”10px” button_bg_enable_color=”on” sticky_enabled=”0″][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” admin_label=”Footer” _builder_version=”4.21.2″ background_color=”#F20431″ background_image=”https://insightup.it/wp-content/uploads/2022/12/cyber-security-17.png” z_index=”10″ overflow-x=”visible” overflow-y=”visible” custom_padding=”10vw||10vw||true|false” top_divider_style=”slant” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” _builder_version=”4.21.2″ background_color=”#ffffff” custom_margin=”|auto||auto|false|false” custom_padding=”0px||0px||true” hover_enabled=”0″ border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ box_shadow_vertical=”40px” box_shadow_blur=”60px” box_shadow_spread=”-8px” box_shadow_color=”rgba(10,45,97,0.48)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”60px|40px|60px|40px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ header_2_font=”Overpass|900|||||||” header_2_font_size=”56px” header_2_line_height=”1.1em” header_2_font_size_tablet=”38px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]

Contattaci

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Scopri InsightUp

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Le nostre soluzioni offrono non solo un mezzo per migliorare la competitività, ma anche l’opportunità unica per conoscere meglio i propri clienti e anticipare le esigenze future.

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